The High Cost of Cart Abandonment in E-Commerce
Studies show that over 70% of online shopping carts are abandoned before checkout. Traditional email follow-ups suffer from low open rates. WhatsApp cart recovery messages deliver 98% open rates and up to 35% recovery rates.
Effective Cart Recovery Triggers
Trigger an automated message 30 minutes after abandonment offering assistance, and a follow-up 6 hours later with an exclusive limited-time checkout discount button.